The academy aimed to achieve a fixed admissions target within a short application period. The objective was to create awareness among eligible students and encourage them to complete registrations through the official IDFC FIRST Academy portal.
Instead of focusing on mass visibility, we concentrated on reaching relevant college audiences. By leveraging student networks, peer referrals and campus communities, we directed genuinely interested candidates to the official registration platform.
Students discovered the opportunity through targeted outreach efforts and community engagement. Interested candidates were guided through the application process and completed their registrations on the official IDFC FIRST Academy website.
The outreach campaign generated more than 333 registrations through the official admissions portal, surpassing the campaign target by approximately 10%. The initiative demonstrated the impact of focused campus outreach and community-driven student engagement.